Saturation. Competition. Lack of loyalty.
These are obstacles businesses face in today’s fast-moving, digitally savvy age. So, in this challenging landscape, how do you differentiate your business, products and services to capture market share?
This SlideShare looks at how to home in on the value you offer and use it to differentiate your business.
- Value = Price + Quality + Utility + Service
- Consider how important each factor is to your ideal customer and manage operations, product development customer service accordingly
- The emphasis you place on each factor will depend on your product/service and your competitors’ strengths and weaknesses
- Focus on building relationships and turning customers into promoters – SMEs rarely win when pursuing an approach based on commoditisation