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How to get your business to stand out

How to Differentiate Your Business in a Competitive Landscape

03 AprSharon PriceStart-Ups

Saturation. Competition. Lack of loyalty.

These are obstacles businesses face in today’s fast-moving, digitally savvy age. So, in this challenging landscape, how do you differentiate your business, products and services to capture market share?

This SlideShare looks at how to home in on the value you offer and use it to differentiate your business.

How to differentiate your business in a competitive landscape from ShireLeasingPlc

Key takeaways

  • Value = Price + Quality + Utility + Service
  • Consider how important each factor is to your ideal customer and manage operations, product development customer service accordingly
  • The emphasis you place on each factor will depend on your product/service and your competitors’ strengths and weaknesses
  • Focus on building relationships and turning customers into promoters – SMEs rarely win when pursuing an approach based on commoditisation

GET IN TOUCH

Tags: Start-Ups
prev Looking to Expand? Don’t Make These 6 SME Mistakes next British Business Bank agrees new £37.4m ENABLE Funding facility with Shire Leasing to boost asset finance for smaller businesses
Sharon Price

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1 Calico Business Park
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Tamworth
Staffordshire
B77 4BF
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Shire Leasing PLC is Authorised and Regulated by the Financial Conduct Authority for certain types of consumer credit lending and credit related activities that are regulated under the Consumer Credit Act 1974 and by the Financial Services and Markets Act 2000.  For certain types of products Shire act as a lender and a broker and for some products we act as a broker only.

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Email: info@shireleasing.co.uk

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